James Smith & Sons Review: The Cathedral of Umbrellas

At 53 New Oxford Street, London, stands a Victorian shop front that is a landmark. James Smith & Sons (founded 1830) has been selling umbrellas from this spot for 160 years. It still looks the same. It smells of wood polish and damp silk. It is a time capsule.

The Experience

Buying an umbrella here is a ritual. The staff (often lifelong employees) will size you up. An umbrella must match your height. They will cut the stick (wood) to the perfect length while you wait. You don't just pick one off a rack. You are fitted for it.

The Product: The Solid Stick

The Holy Grail is the Solid Stick. Most umbrellas have a metal tube with a handle glued on. A James Smith Solid Stick is made from one continuous piece of wood (Ash, Hickory, Malacca cane) from handle to ferrule. This means it is incredibly strong. It doubles as a walking stick (or a defensive weapon).

The Verdict

A solid stick umbrella costs about £200. Is it worth it? If you leave umbrellas on trains, NO. If you want an object of beauty that makes you feel like an Edwardian gentleman (or lady) every time it rains, YES.

Pros:

• The shop experience is magical.
• "Solid Stick" construction is unbreakable.
• Custom sizing.

Cons:

• Heavy to carry.
• You will be terrified of losing it.

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