The Glass & A Half
of Truth
We've already lost the 200g bar, the Creme Egg shell, and the Somerdale factory. The recipe is the last thing left. Read the two labels below — they make the argument for us.
Dairy Milk — sold in the UK
Ingredients: milk, sugar, cocoa butter, cocoa mass, vegetable fats (palm, shea), emulsifiers (E442, E476), flavourings.
Typical UK label wording, checked mid-2026 — always read the bar in your hand.
Dairy Milk — sold in Australia
Ingredients: full cream milk, sugar, cocoa butter, cocoa mass, milk solids, emulsifiers (soy lecithin, 476), flavours. No palm-oil substitution — removed in 2009 after consumers across Australasia demanded it.
Current Australian retailer listing (made in Tasmania). Same company. Same brand. Different standard.
Three Facts, Fully Sourced
Up to 5%
of a UK bar may legally be vegetable fats in place of cocoa butter — and the UK Dairy Milk label lists palm and shea. What that means, label by label:
The recipe, explained€8.99
is what Vienna’s grandest delicatessen charges for a 180g bar that costs about £2.25 here — the strongest proof anywhere of what the original recipe is worth:
The price paradox2009
is the year Australian consumers forced palm oil out of their Dairy Milk. It never came back. The full post-takeover record, promise by promise:
The Cadbury storyThree Demands Mondelez Can Say Yes To
- 1
Remove palm and shea fat substitution from UK Cadbury Dairy Milk — cocoa butter doing cocoa butter’s job, as in the bar Cadbury already makes for Australia.
- 2
Commit publicly to a real-chocolate standard for the UK flagship — no vegetable-fat substitution, stated on the label, so the recipe can never again erode quietly.
- 3
Recommit to British milk — publish the dairy sourcing behind the glass and a half, backed by long-term contracts with British family dairy farms.
Do you care what goes into your family's food?
The Real Chocolate Guide
You don't have to give up chocolate to make the point. Britain still has confectioners and food producers who never substituted anything — verified, independent, and one click away. Voting with your wallet is the campaign's quietest and most effective weapon.
One Share Is Worth a Hundred Signatures
The label does the persuading — your job is just to show it to someone. #GlassAndAHalfOfTruth #RealDairyMilk
Farmers, Makers, Parents — This Is Yours Too
The Glass & A Half of Truth is run by Made Properly, the directory of Britain's verified independent makers. If you farm dairy, make real food, represent producers, or write about either — we want you standing with us, and we'll put your name where Mondelez can read it.
Join the CoalitionThis campaign concerns quality, transparency and consumer choice. Vegetable-fat substitution within the legal 5% allowance is lawful, and no claim to the contrary is made or implied. Every statistic traces to the sourced articles linked above.